Labs
Research
SIMONE CARENA
- Stereo SpaceObjectiveSTEREO SPACE LAB brings Architecture into IDAS Design Management Research Curriculum.Architecture is a timeless balance of Art and Technology, concept and function.
STERO SPACE LAB manages space to define multiple points of view: you need space to produce an angle and gain perspective. Space helps you move around and away from Stereo-Types, pre-concepts, cultural limitations.
“Stereo” means “solid. deep” and alludes to the dual source of deep sound.
Using space you will be able to manage the experience of products, services, media and mobility.
Architecture will give you the frame, the wall and the windows, a garden or a prison, a theatre or a square.
Managing space is the ultimate control tool, from real estate to rogue state, from mobility to brand experience, from spiritual spaces (tombs, temples, monuments) to power spaces (flagship stores, palaces, landmarks).STEREO LAB
design depth, from multiple sources,from stereo-types to stereo-phonicsfollowing are some STEREO LAB principles. the short version would be“don’t listen to what i say, look at what i do”1) DESIGN AT ANY SCALEWe work on Korean Architecture, Korean Furniture, Korean Products, Korean Media, Korean Crafts, Korean Pop Culture, we filter it with Italian Style and we share it with the world via International platforms as the New York Times, Arirang TV, TBS Radio, KBS, SBS, the Venice Biennale, from the Middle East to New England, From the UK to Africa, From Hawaii to Australia. link to interview during the 2014 Australian Architecture Lecture tour (Melbourne, Brisbane Sidney, Perth:http://www.architectureanddesign.com.au/features/comment/in-profile-motoelastico-s-simone-carena2) SOLID DEPTHThe Stereophonic effect come from a slight difference between what you hear from your left and right ears (L=Left and R=Right) this difference generates depth, the 3rd dimension, the word “Stereo” comes from greek and it means SOLID.3) EAST KOREA, INTERNATIONALSTEREO LAB looks at the Korean potential as a united-nation and a connected inter-nation. Looking at the view from East Korea (Japan and the Pacific) to the Far East (the Americas) and from West Korea (China and Asia) to the Far West (Europe and Africa) and keeping it cool (Antartica?) STEREOtypes are made from casts or molds, STEREO LAB will forge originals.4) STEREO IS THE NEW SMARTHONGIK STEREO LAB is Simone Carena’s International Design Lab in IDAS. It is the evolution of 2011 SMART CITY LAB and it is deeply rooted in the 17 years research done between IDAS and MOTOElastico.com, the Best Italian architecture office in Korea.STEREO Lab, formerly known as Smart City Lab, worked on multiple scenarios following are some examples:
The IDAS-MIT International workshop: for the first time in Seoul, MIT Senseable City Lab worked with 60 of our students in a workshop on big data. We explored the Norianjin area of Intensive learning institutes. A selected group of students continued the research work at MIT in Boston. Students were led by 5 very energetic MIT researchers and had a chance to explore our city and Boston with a unique field trip that gave us access to the core of the MIT. The STEREO LAB mission is to share Seoul incredible potential with the best of the Americas link to video and images at https://www.facebook.com/IdasMitInternationalWorkshop/
The IDAS-Kingston University London cooperation ran from 2010 to 2016 with multiple design research topics about “the future of” The future of food culminated on a gala-dinner-exhibition at Dana Centre, inside the London Natural History Museum. Our Lab set up the IDAS installations and could experience samples of future foods from Kingston University, RCA and the Imperial College. IDAS and Kingston University continued cooperation for FUTURE of Classrooms, Ageing, Family, Entertainment for many semesters together with IDAS Professor Boyeun Kim. The STEREO LAB goal is to bring IDAS potential to the best of EuropeThe Dotjari project at the Venice Architecture Biennale: 12 IDAS students, directed by Professor Simone Carena, were invited by the Korean Pavilion at the 2014 Venice Architecture Biennale. The theme :“Fundamentals” fitted well the Dotjari as foundation of Korean space: one Pyung (3 sqm), the scale for living for one person. It is a measure of space and a very thin furniture. A urban furniture. IDAS Scenario Class developed a series of performances of space-sharing and spacemeasuring using dotjari in Seoul, Venice and in the spaces in between (airports, stopovers). Students could develop ideas, graphic interface, performance, shooting, editing and sightseeing while being invited to participate to one of the most prestigious events in the world. The target of STEREO Lab is to contribute to the international effort for good design and The 2012 Korean Pavilion was the winner of the gold prize. link to https://www.facebook.com/2014dotjari/
Simone Carena is and Alien and a Knight*. As a Alien he balances mystery and adaptation, camouflage and misunderstanding, as Knight he fights dragons and windmills for noble causes. Simone was born in Italy. He received a Master of Architecture with Honours at the Politecnico di Torino. He worked on his thesis during an Erasmus exchange program at Oxford University and later joined the Harvard GSD summer school and the University of Technology in Kingston Jamaica. He received a second Master of Architecture at SCI-Arc, Southern California Institute of Architecture in the USA. Back in Italy we was invited to teach Architecture studio classes at Politecnico di Torino while he established his architecture design practice after winning a design competition for a cemetery. After producing the first music video for the deaf with the “zerovolume”concept in Subsonica’s “Disco Labirinto”, he was invited to present the media experiment internationally. While in Seoul in 2000 he was offered a teaching position for Digital Media & Space Design at IDAS. He lives in a remodelled Hanok with wife, Fashion Designer Jihye Shin, and 3 sons, Felice, Forte and Fermo. His work expands from architecture to media, product, furniture, interior and exhibition design. You can See the creative approach of his work as CEO of MOTOELASTICO.com together with cofounder Marco Bruno. His work and life choices are interwoven in the research work he is leading in IDAS. He is Co-Author of the Book “Borrowed City”, Damdi, Korea 2013, Winner of the 2013-2014 Best Architecture Book of the Year Award, Deutsches Architekturmuseum Frankfurt) and part of the GOLDEN LION Awarded Korean Pavilion at the 2014 Venice Architecture Biennale. He is Designer’s Choice Award, Designer of the Year 2015 for Design House. and AIDIA (Asia Interior Design Institute Association) 2010 Gold Prize.*Simone was awarded the knighthood of the Order of the Italian Star by the President of Italy for his contribution to the cultural relations between Italy and Korea. the bestowal ceremony, held in Seoul on April 13th 2017, at the presence of authorities, family, friends, colleagues and key figures that helped him in his 17 years effort.motoelastico.comNew York Times Article: http://www.nytimes.com/2010/07/01/greathomesanddestinations/01location.html Arirang TV DesignArirang TV Design Documentary:
