Pak Ki Cheol
Professor Ki-Cheol Pak is a design expert who researches "creating user value through innovative design and the creative application of technology," based on the integration of creative and emotional thinking in design with logical and scientific thinking in engineering. He has worked as a designer at Hyundai Motor Company, LG Electronics, and Samsung Electronics, where he led various design projects, including AI robots, mobility, and IT products. Notably, he contributed to designing the Samsung Bot Care robot, which was showcased at CES 2020.
Professor Park holds a Master of Arts in Design from the Royal College of Art (RCA) in the UK, a Master of Science in Engineering from Imperial College London, and a Ph.D. in Design from Seoul National University. During his doctoral studies, he was selected as a distinguished researcher under the Global Ph.D. Fellowship program by the National Research Foundation of Korea, where he conducted research on UX Design for Autonomous Vehicles. He has received numerous prestigious international design awards, including the Red Dot Design Award 'Best of the Best,' iF Design Award, IDEA, and Spark Design Award.
Currently, Professor Pak is a faculty member in the Department of Mechanical System Design Engineering at Hongik University, where he teaches in the Design Engineering Interdisciplinary Program and the Smart Design Engineering Program at the International Design School for Advanced Studies (IDAS). He leads the Human-Centered Integrated Design Engineering Lab, collaborating with industry leaders such as Hyundai Motor Company, LG Electronics, Samsung Electronics, Embrain Research, and Doosan Mobility Innovation. As the principal investigator for several national research projects, including the Design Innovation Capability Enhancement Project and Design R&D, he focuses on Physical UX Design for robotics, mobility, and products. His work aims to discover new values and possibilities for future design through the integration of human-centered design and advanced technologies.
Main Research Areas
Physical UX Design, Design Engineering, Experience Design, Robot Design/HRI, Mobility Design/eHMI, Product Design, Universal Design
Human-centered Integrated Design Engineering Lab.