Lee Cathy Yeonchoo
IP & Trend Research
CLAB pursues the synergy of both management and design perspectives, aiming to establish market-ready intellectual property (IP) unique to each client or company. By focusing on the unique background of every brand, our approach ensures that your IP is not only innovative but also tailored to the specific needs and identity of the business.
Our distinctive entrepreneurial design process offers sustainable solutions that consider future business scalability and is built upon the latest trend research. We distill a brand's and company's value into a story that remains constant amidst rapidly changing trends. This method guarantees our clients are equipped with current and forward-thinking strategies, ensuring long-term success and industry leadership.
Entrepreneurs & Leadership
At CLAB, we focus on nurturing talent through marketable knowledge and leadership skills, ultimately deploying members as professional design managers across various fields. Our program cultivates visionary leaders with advanced design and management skills who are adept at leading innovative projects and teams.
The lab emphasizes coaching and mentoring through open communication, creating an environment where members can thrive. We provide opportunities for members to lead team projects, both in the classroom and professional settings. This hands-on experience ensures they are well-prepared to navigate the complexities of the current global market.
By fostering a culture of continuous learning and leadership development, CLAB empowers its members to become impactful leaders who drive organizational change and contribute meaningfully to their industries.
Enjoy the Ride
At CLAB, our members approach projects with an "owner" mindset to transcend short-term solutions. This perspective fosters genuine enjoyment, a passion for design, and the development of long-term solutions.
Our design process begins by uncovering a company or project's distinctive value. Grounded in IDAS's curriculum and supported by academic research, trend analysis, and market research, our methodology ensures we deliver the right solutions for current challenges and sustainable strategies that guide the company or project's future.
The design journey with CLAB is like an exhilarating adventure: our process emphasizes embracing new challenges, taking risks, and always striving for outstanding results.
We Create Culture
At CLAB, we aim to foster a culture of innovation and creativity for the future. We believe in the transformative power of design to change businesses and societies. By cultivating an environment where creativity thrives, we enable our members to develop groundbreaking ideas that shape the future.
We Grow Together
Our mission is to nurture and empower leaders in design and management. We aspire to create an environment where an organization and its members grow together. We ensure that everyone in our community achieves their full potential through open communication, teamwork, and shared knowledge. We aim to progress together and move towards a well-designed future both internally and externally.
Our Process
Our process begins with a deep dive into a brand's unique value and identity. Grounded in rigorous academic research and the latest trend analysis, we develop tailored, sustainable solutions that address current challenges and anticipate future opportunities. By integrating management and design strategies, we create cohesive, market-ready solutions and brand strategies for our clients.
Values of C
The "C" in CLAB represents a myriad of possibilities. Among them are the 3 "Values of C" that CLAB considers vital for effective collaboration, growth, and a culture of creativity across all aspects of our work:
Creating Conversations: Bringing people together increases the chance of success. We value open communication, which cultivates innovative ideas and collaborative solutions.
Coaching & Mentoring: We are committed to nurturing talent and empowering individuals to reach their full potential through personalized guidance and support for both our members and clients.
Cross-Cultural Capabilities: Our diverse perspectives and global mindset enable us to navigate and leverage cultural differences to drive meaningful outcomes.