- Open UXObjectiveIn the Open UX Lab, you will first observe the user experience in the digital environment. The experience is subdivided by the value of human desire, and you will learn how to measure and analyze it. In addition to user experience design, how to build a brand experience, and you will be able to find ways to improve appropriate service or social problem through service design methods. This allows you to expect more creative, human-centered designs in any service.In this design lab, we specialize in UX design area which we are studying on UX design processing, evaluating methods and user testing with user interview, eye tracker and FMRI. And also we’re trying to specialize in service design because the economic conditions have gradually changed from a manufacturing society to information and service-based economy for 30 years. New jobs can almost be found in the service industries.Students can participate actively in industry-academia and government research and development projects to prepare students for the work they want, and at the same time get a practical experience by completing a practical portfolio that meets industry needs.
Prof. Seung-In Kim strongly believes that good design makes people’s life easy and convenient. His UX studies/projects at Design Innovation Center are in parallel and conjunction with his belief in design. UX should aim to be Human Centric. Hence, design should perform to reduce discrepancy and to communicate smoothly between digital environment/device and users.He studied at Hongik University majoring visual communication design. He got a job right after the graduation at the advertising agency but he decided to go the states to pursue further studies at Art Center College of Design, Pasadena after working in the field for about a year. He obtained BFA and MFA at Art Center and during his study. Upon graduation, he went back to Korea to start his academic career and he joined his Alma mater, Hongik University IDAS, as an assistant professor in 2001.In 2006, he became a president of Design Innovation Center at Hongik University to develop design service and program for small/medium enterprises in different local communities. He excelled ideas of UX Design and this brought him many awards. The UX project he was handling became one of the significant projects which were funded by Ministry of Knowledge Economy of Korea.He was awarded his Ph.D. from SungKyunKwan University in 2010 with his dissertation “A Study on Evaluation of Learning Types in Design” to develop a model which is to help and guide young students with a feasible creative learning module. His son, who was in a primary school that time, inspired him to bring out this argumentative topic for his doctoral thesis. - 2015 ~ today Creative Academy Operational Project (2nd Phase)Academy for cultivating creativity cased on content design hicca (Hongik Contents Creative Academy) With the aim of fostering creative professionals, we are currently conducting an academy for human resource development based on content design at Hongik University Design Innovation Center with the Korean Association for the Convergence of Industries and the 3D Convergence Industry Association.
2013 ~ 2015 Selected as 50 Consultants of Seoul Design Foundation
It is a project that 50 mentors were selected and mentored by the Seoul Design Foundation. In order to solve the social problems of Seoul Metropolitan City, the public, public officials, students, businessmen, and professors participated in the project and presented a solution plan through the service design methodology. In this way, it won the honor of ‘Seoul Metropolitan City Creative Award’ as the first prize awarded by the Mayor of Seoul.
2014 Development of Webcash UI Guide Manual
Developing digital design guideline manual that planner can easily follow.
2013 National R&D Information Navigation Mobile Trial Service: User demand investigation and usability test consulting
National R&D Information Navigation to conduct efficient use of mobile test service, we conducted research on user’s needs and interviews.
2013 National R&D Information Navigation Mobile Trial Service
User demand investigation and usability test consulting National R&D Information Navigation to conduct efficient use of mobile test service, we conducted research on user’s needs and interviews.
2013 Cutting Remark Design Study Using Service Design Methods
It was a design policy study for the creation of elementary school creative education environment. It was carried out with workshop invited by external experts using service design methods.
2012 ~ 2015 Creative Academy Operational Project (1st phase)
Academy for media lab-based content industry human resource training hicca (Hongik Contents Creative Academy) Designed by the Hongik University Design Innovation Center with the consortium of Korea Game Developer Association, Korea Digital Design Council, Korean App Convergence Association, and Korea Character Association with the aim of fostering creative professionals based on media labs.
2012 KANKU Application UI Guide: KANKU Magazine for ipad
China KANKKU Magazine’s viewer function definition and application UI guideline design for iPad’s magazine subscription service
2012 National R&D Information Navigation Service
User test research service Usability test is conducted for efficient development of national R&D information navigation service.
2012 National R&D Information Navigation Service User needs investigation consulting
Analyzes the existing national R&D information navigation service and carries out the process of interviewing the user and grasping the needs of users.User needs investigation consulting Analyzes the existing national R&D information navigation service and carries out the process of interviewing the user and grasping the needs of users.
2012 NDSL(National Discovery for Science Leaders) Site UI Consulting Research Service (2nd phase)
Following the year 2010, we conducted user experience evaluation and user experience design consulting research service to improve user experience of KISTI’s NDSL academic search site.
2011 Consulting on the Basis of National R&D Information Sharing System
Establishing the basis of national R&D information sharing system and deriving user evaluations and results to enhance efficiency, and implement strategies to activate NTIS (National Science and Technology Knowledge Information Service).
2011 i-Law(Intelligent Legislation Support System) Usability Evaluation
The Ministry of Justice conducts research services for the usability evaluation of intelligent legislative information system.
2010 Hana Life Cyber Application Window System
Usability research Usability evaluating for new menu development of Hana Life cyber application window and consulting research service for improvement plan.
2010 User Analysis and Usability Evaluation Developer for Universal Design
This study was started by the necessity of residential environment design which considers the social weak. It is designed so that everyone can use the product, architecture, environment, service more conveniently and safely regardless of the presence or absence of disability and age.
2010 SKT HOPPIN Usability Test
Experiment design and in-depth interview, key finding and analysis were conducted for usability test of SKT HOPPIN service.
2010 DNG Pilates Korea Website Renewal
DNG Pilates is a renewal project to make it easier for customers visiting the homepage to use the information and services they want efficiently and conveniently.
2010 NDSL(National Discovery for Science Leaders) Site UI Consulting Research Service (1st phase)
Usability evaluation and experience design consulting research service to improve user experience of KISTI’s NDSL academic search site.
2009 Ministry of Justice Intelligent Legislative Information System
UX Research Provides the usability diagnosis of the currently developed L-cube site and the UI renewal strategy plan after the service needs investigation for the expected users, and performs the newly developed intelligent legislative information system usability evaluation.
2009 Korea Technology Week BI Advisory and Guideline Development
Through the Korea Technology Week BI guideline consulting, we conducted manual development research services that enable us to use the right BI.
2009 Process Development for UX Assessment in New Town: Emphasis on Incheon Songdo
In order to enable sustainable urban evaluation based on the city UX, it is necessary to apply the urban assessment items and the UX evaluation to the research items to apply them in detail. To propose more specific and practical city UX evaluation index the up to the business scope.
2009 Interactive CRMX Platform Laboratory
Climax was established a company-affiliated research center to develop the next-generation CRM platform by evolving into a platform that integrates technology innovation and user-oriented interface of future SaaS CRM platform. In addition, we anticipate the synergy effect of R&D for win-win effect through industry-university cooperation with Hongik University Design Innovation Center.
2008 LG MC GUI Font Design Project
Research on user’s preference for LG mobile phone default font
2007 LG Mobile Phone Emotional Content Research: A study on emotional contents of mobile phone idle screen through LG corporate image analysis
It is a project to enhance LG’s competitiveness through the idle screen that expresses both fun and excitement at the same time with individuality and variety.
2006 Established Design Innovation Center (2nd phase)
The Hongik University Design Innovation Center was established in 2006 with the support of the Ministry of Industry and Commerce to characterize and diversify UI, GUI and UX Design areas. We build various infrastructures and disseminate and distribute knowledge through linkage activities such as academy, conferences, forums, seminars, workshop
