Design Thinking Research Lab English | Korean

This research lab designs the design thinking methodology of the future. The key to achieve this goal is psychological insight: From finding relevant research questions through psychological knowledge on cognitive and emotional factors to testing hypotheses by the tools of psychological methodology.
chaehanso
Hello,
my name is Chaehan So, and I am a professor of design & marketing research at Hongik University, International School of Design for Advanced Studies (IDAS) in Seoul, South Korea.
My strong emphasis on interdisciplinary research comes from my diverse educational background – from master’s degrees in business (Ecole Supérieure de Commerce de Paris, France) and electrical engineering (Technical University Berlin, Germany) to a Ph.D. in Psychology (Humboldt University of Berlin, Germany). Students might benefit most from my 13 years consulting experience I had gained in agile methodologies and management of online companies.

Research Interests

My research interests are on creativity, empathy, and design thinking methodology. I am particularly interested in new and psychologically-grounded ways of creating design experience, e.g. embodied design, and techniques from professional schools of acting, singing and dancing.

1. Design Thinking Methodology
How can psychology improve process-intrinisc weaknesses of the design thinking methodology? How can you test human-centered design?

Publications:

So, C., & Joo, J. (2017). Does a Persona Improve Creativity? The Design Journal, 20(4). http://doi.org/10.1080/14606925.2017.1319672

 

2. Creativity in Design Thinking
Which contextual and process factors predict creative performance in the design thinking process?

Publications:
So, C., Jun, S., & Nah, K. (2016). Configuring Time for Creativity: How to Optimize the Ideation Process in Design Thinking Workshops. International Journal of Design Management and Professional Practice, 10(4), 25–33. http://doi.org/10.18848/2325-162X/CGP/v10i04/25-33

 

3. Intuitive Design
What psychological factors predict intuitive design, and is there a systematic process to generate it?

Publications:
So, C. (2017). Intuitive Design: Framing a Software Test System as a Status Reporting Tool for Business. Journal of Engineering, Design and Technology, 15(2). http://doi.org/10.1108/JEDT-07-2016-0047
idas-students-design-thinking-research-lab-by-chaehan-so

idas-chaehan-so-explains-embodied-design

 

Embodied Design – The Design Method of Pixar & Dreamworks:

This research lab designs the design thinking methodology of the future. The key to achieve this goal is psychological insight: From finding relevant research questions through psychological knowledge on cognitive and emotional factors to testing hypotheses by the tools of psychological methodology.
chaehanso
Hello,
my name is Chaehan So, and I am a professor of design & marketing research at Hongik University, International School of Design for Advanced Studies (IDAS) in Seoul, South Korea.
My strong emphasis on interdisciplinary research comes from my diverse educational background - from master’s degrees in business (Ecole Supérieure de Commerce de Paris, France) and electrical engineering (Technical University Berlin, Germany) to a Ph.D. in Psychology (Humboldt University of Berlin, Germany). Students might benefit most from my 13 years consulting experience I had gained in agile methodologies and management of online companies.

Research Interests

My research interests are on creativity, empathy, and design thinking methodology. I am particularly interested in new and psychologically-grounded ways of creating design experience, e.g. embodied design, and techniques from professional schools of acting, singing and dancing.

1. Design Thinking Methodology
How can psychology improve process-intrinisc weaknesses of the design thinking methodology? How can you test human-centered design?

Publications:

So, C., & Joo, J. (2017). Does a Persona Improve Creativity? The Design Journal, 20(4). http://doi.org/10.1080/14606925.2017.1319672

 

2. Creativity in Design Thinking
Which contextual and process factors predict creative performance in the design thinking process?

Publications:
So, C., Jun, S., & Nah, K. (2016). Configuring Time for Creativity: How to Optimize the Ideation Process in Design Thinking Workshops. International Journal of Design Management and Professional Practice, 10(4), 25–33. http://doi.org/10.18848/2325-162X/CGP/v10i04/25-33

3. Intuitive Design
What psychological factors predict intuitive design, and is there a systematic process to generate it?

Publications:
So, C. (2017). Intuitive Design: Framing a Software Test System as a Status Reporting Tool for Business. Journal of Engineering, Design and Technology, 15(2). http://doi.org/10.1108/JEDT-07-2016-0047
idas-students-design-thinking-research-lab-by-chaehan-so

idas-chaehan-so-explains-embodied-design

Embodied Design - The Design Method of Pixar & Dreamworks:
https://www.youtube.com/watch?v=AM6Gjcfs5vc