2016 IDAS DEGREE SHOW(Dec. 2 – 4)

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2016 IDAS Degree Show

Golden Egg

DEC 2 – DEC 4


Opening Ceremony
DEC 2 Friday 7 pm

10 am – 8 pm

Monaco Space in Gangnam


We are pleased to welcome you to the Master Degree Show of the Design Management, Product Design and Digital Media Design students of Hongik University’s International Design School for Advanced Study (IDAS). We hope that this show provides an chance for you to discover golden eggs hidden in plain sight. Thank you for joining us today. We hope you enjoy our show!



Cathy Lee

Department of Design Management
Hongik University

“It is an honor to have this opportunity to speak into this important moment in your life. Our graduation from IDAS master degree program is an amazing achievement – one that you will look back as a pivotal turning point of your professional career. But there is so much more to come. Anything is possible when you have both faith in yourself and courage to be yourself. Congratulations again.”


Cathy Lee is an entrepreneur, designer, teacher, author, and mother. Graduate of Rhode Island School of Design with Bachelor’s and Master’s degrees in Industrial Design, Cathy Lee launched her own brand Ekatrina New York in 2005 after designing at top global brands such as Ann Taylor, Gap Inc. and Lucky. Ekatrina’s line of bold and distinctive products have quickly become a household name in South Korea, selling across top department stores Lotte and Shinsegae, and national home shopping channels. Her bestselling clutch Tessa and unique costume jewelry were showcased in Korea’s blockbuster movies “Loves, Lies” (2016) and “Assassination” (2015). A tenured professor at Hongik University’s International Design School for Advanced Studies (IDAS), Cathy Lee is also an accomplished public speaker and the author of “The Other Dimensions of Design Management” in 2009 and “Trends Powerhouse” in 2010. Cathy Lee lives in Seoul with her husband and 9-year-old daughter.


Claude Choi
Daun Jeong
Degyu Lee
Eunbi Kim
Giwon Ryu
Hankyun Yim
Heejae Kim
Jeroen Byl
Joonkyu Lee
Mingu Kang
Minjae Kim
Raeyong Kim
Seungwoo Choi
Seungyoon Nam
Sohee Kim
Suyeon Lee
Yeji Kim
Yeongmi Yu
Yonghwan Shin
Youngjoo Ahn

Bogil Choi
Chungjae Kim
Haejin Kim
Jioon Park
Minjeong Chang
Minwook Choo
Sol Roh
Xiaoyi Jin
Yehwan An
Yisak Yoo

Jihea Kim
Jiyeon Lee
Jungsun Moon
Kahee Yoon
Misun Park
Seungho Kim
Sohee Yun
Swati Amalnerkar
Yoonju Cho


© International Design School
for Advanced Studies

Hongik University


Thesis Works www.idasshow.com



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