Design 4.0 – Digital Business Model & Transformation Design Workshop with Martin Walter and Prof. Sven Schelwach
A Digital Business Model Design Workshop was held from September 23rd to 25th at Hongik University International Design School for Advanced Studies (IDAS).
Industry 4.0, also known as the “4th industrial revolution” is a disruptive global trend.
Technologies such as IoT, AR, VR, Additive Manufacturing, Big Data and AI lead to innovative products and services (B2C), and profoundly transform how these products & services are designed, manufactured, deployed and implemented (B2B).
Deloitte Digital Ventures currently consults one of the world’s largest automobile manufacturers in Germany to design and develop the corporation’s digitalization strategy in the context of industry 4.0.
In the workshop IDAS students learned about the digitalization of business segments, exponential organisations, business modelling, and sustainable product-service systems design.
Martin Walter, Senior Manager at Deloitte Digital Ventures and Prof. Sven Schelwach of IDAS, facilitated and coached the students to develop innovative digital business model concepts using design-thinking and human-centered design methodologies.
I am very glad that I got the opportunity to do this workshop at IDAS and the results exceeded my expectations. It was insightful and a lot of fun working with these highly talented students. I knew that for most of them the topic digitalization in a business context as well as business modelling was relatively new and un-explored. But I was amazed how quickly the students picked up the theoretical frameworks from my lecture and applied them instantaneously. The dedication and passion the students showed, although the workshop took place in their free time, was exhilarating. I was truly impressed by the presentations of their creative business concepts in the end. Some of the ideas have great market potential and a realistic chance to be implemented and will help to make that happen. I am looking forward to working with IDAS students again in a business or project context.
Prof. Sven Schelwach:
Deloitte, and many other large consulting companies, invests heavily into user experience and service design. How do you perceive the role of design in your teams’ work?
We are in a time where almost all industries shift from a product to a service dominant logic. Services, especially digital services are only as good as perceived by the customer. Therefore, the design, user interaction, customer touch-points, and user centricity evolved to be the key factors that make businesses successful. In this context you can’t consult companies anymore without talking about the customer perception and experience. In my opinion these were always key capabilities of all design disciplines. Hence these skills are needed to find the best solution for our customers.
Prof. Sven Schelwach:
Aside from design proficiency, what skills and capabilities do you consider to be important for new hires.
There is no standard set of skills I am looking for in new hires as I believe in diverse team compositions. Having said that, prospective consultant hires should count some of the following skills their own:
– A feeling for common sense
– Team player
– Passionate about problems and solutions
– Creative and analytical driven
– Communicative and being able to tell a story in text and graphics
– Business acumen